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2013-05-01

Warby Parker Class Trip

Warby Parker has some of the best glasses and some of the best prices. Vintage inspired, comfortable and affordable, anyone who buys a pair is instantly happy.

At some point this wonderful company came up with the idea to remodel an old school bus and travel around the United States to bring their showroom experience to the masses, via the Warby Parker Class Trip.

6 months. 9 cities. glass wear stylists. jokes. fun. photography. adventure. Sounds like a blast!

Check out the thought process behind the journey, the design process behind creating their mobile showroom and the beautiful travel log of photos and musings. This leg of the bus journey is coming to a close, but hopefully they plan another trip in the near future. This idea is just way to good to only do once. What a cool way to travel the States. Do you think they sang "The Wheels on the Bus"? I hope so!

Loving their graphic design and black board style.











Donna Boucher said...

very cool. Thank you for sharing this!

Hailey Andersen said...

Using bus rentals to directly market a product- what a great idea! I absolutely love Warby Parker's glasses, but I had no idea they were so innovative with their advertising. Thanks for sharing!

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