FUTURECASTER: Summer Camp is Hot (for Adults)

an interesting write up that popped up on futurecaster:
(apparently, folks all over are into summercamp for adults)

 Human Sense: “In recent years, the number of specialized camp opportunities for adults has grown significantly,” says Peg L. Smith, chief executive officer of The American Camp Association (ACA).

An increasing amount of Adults are going back to “Camp” to escape and de-stress, tap into childhood pleasures and for personal growth. Today, there are Adult Camp Experiences that cover the gamut of learning and fun from Rock & Roll to Wine and even Gladiator training. The number of Adult Camp Experiences will continue to grow over the next 5 years.  

(Inkling) The Glamptons: The summer of 2011 in the Hamptons epitomized Adults going back to Camp. The hottest new place to hang this past summer came from the crew behind Surflodge called Ruschmeyer’s in Montauk (www.kingandgrove.com). This upscale resort with a casual vibe on an old camp ground had Hamptonites and Hipsters alike flocking all summer long to hear live music, enjoy food from the folks behind the Fat Radish in NYC and play ping pong in the Magic Garden before heading off to the cabins.

At the end of the summer, the same crowd took over Southampton to attend the Escape to NY Festival for 3 days of art, music and interactive performances. Patti Smith, Edward Sharpe and the Magnetic Zeros and food by the hippest NYC food trucks kept the crowd happy on site, while just down the road people “Glamped Out” overnight in lavish tee-pees and tents.

(Inkling) Catwalk Campers: Lots of Adult Campers are popping up on the SS 2012 Runways from the likes of such labels as Rag & Bone, Lela Rose and DSquared2.

(Inkling) Band Camp: There are now 85 different Adult Music Camps around the U.S. for people to choose from. “It’s just like this one time at Band Camp” has a whole new meaning.

(Inkling) Tokyo’s Yama Girls: Stylish girls who prefer hiking and “power spots” to Harajuku have made the hiking skirt the “it” fashion statement and hiking a national trend in Tokyo. From Festivals to weekend adventure trips, Yama Girls and Camp Chic is all the rage in Japan.

Business Sense: Tapping into the need for Adults to emotionally go back to Camp will create new business opportunities in the years to come. Creating unique, one-of-a-kind Escapist, Educational or Personal Growth experiences will be the keys for success.